Hey Gus!

Comedy Central EMEA

Pride´22 South Park Special.

The LGBTIQ+ community has grown to represent diversity and inclusion for all sexual orientations and gender identities. Its evolution reflects the inclusion of previously marginalized groups. Similarly, "South Park" has evolved by introducing new characters and themes with controversial undertones, becoming a voice of reason against societal hypocrisy. Both communities showcase continuous growth, emphasizing the need for equality and inclusion.  Our campaign highlighted this relationship, contrasting the young voices in South Park with societal non-inclusivity. We used the color palette of South Park characters to parallel the diversity of the iconic rainbow flag, while also incorporating the show's early crafty style through stop-motion-like animations and textured paperboard materials.

Clio Entertainment 2022. Television / Series: Video Promo Craft. Shortlist Award.

 

Services:

Brand & Design Management. Art Direction. Broadcasting Design.Master templates production.

Creative Team:

Sara Hidalgo - Creative Direction.

Arantxa Montero - Project Manager.Elvira Jaén - Graphic Design, Motion Design.

 

Comedy Central EMEA.

All characters and properties featured in this portfolio are used solely for showcase purposes and remain the exclusive property of their respective owners.

Hey Gus!

Comedy Central EMEA

Pride´22 - South Park Special.

The LGBTIQ+ community has grown to represent diversity and inclusion for all sexual orientations and gender identities. Its evolution reflects the inclusion of previously marginalized groups. Similarly, "South Park" has evolved by introducing new characters and themes with controversial undertones, becoming a voice of reason against societal hypocrisy. Both communities showcase continuous growth, emphasizing the need for equality and inclusion.  Our campaign highlighted this relationship, contrasting the young voices in South Park with societal non-inclusivity. We used the color palette of South Park characters to parallel the diversity of the iconic rainbow flag, while also incorporating the show's early crafty style through stop-motion-like animations and textured paperboard materials.

Clio Entertainment 2022. Television / Series: Video Promo Craft. Shortlist Award.

 

Services:

Brand & Design Management. Art Direction. Broadcasting Design.Master templates production.

Creative Team:

Sara Hidalgo - Creative Direction.

Arantxa Montero - Project Manager.Elvira Jaén - Graphic Design, Motion Design.

 

Comedy Central EMEA.

All characters and properties featured in this portfolio are used solely for showcase purposes and remain the exclusive property of their respective owners.

Hey Gus!

Comedy Central EMEA

Pride ´22 - South Park Special.

The LGBTIQ+ community has grown to represent diversity and inclusion for all sexual orientations and gender identities. Its evolution reflects the inclusion of previously marginalized groups. Similarly, "South Park" has evolved by introducing new characters and themes with controversial undertones, becoming a voice of reason against societal hypocrisy. Both communities showcase continuous growth, emphasizing the need for equality and inclusion.  Our campaign highlighted this relationship, contrasting the young voices in South Park with societal non-inclusivity. We used the color palette of South Park characters to parallel the diversity of the iconic rainbow flag, while also incorporating the show's early crafty style through stop-motion-like animations and textured paperboard materials.

Clio Entertainment 2022. Television / Series: Video Promo Craft. Shortlist Award.

 

Services:

Brand & Design Management. Art Direction. Broadcasting Design.Master templates production.

Creative Team:

Sara Hidalgo - Creative Direction.

Arantxa Montero - Project Manager.Elvira Jaén - Graphic Design, Motion Design.

 

Comedy Central EMEA.

All characters and properties featured in this portfolio are used solely for showcase purposes and remain the exclusive property of their respective owners.