For the launch of the second season of Halo in all 22 markets, we executed a comprehensive digital campaign across social media, paid media, DOOH, and digital activations with marketing partners, divided into two phases: teaser and launch. The teaser phase included 6" and 15" audio-visual teasers, along with banners, mastheads, and web skins for paid media channels. We also used character art for static channels and animations for social and DOOH, urging viewers to relive season 1 before the season 2 premiere. In the launch phase, we showcased a 2-minute trailer on owned and operated channels, PR, and partner marketing, with 30" and 15" versions for social and paid media. Throughout the second season, we maintained momentum with episodic promotions and a presence on channels focused on video games and sci-fi culture. We expanded audience engagement through cross-platform activations, including the web mini-series "Capture the Flag," featuring influencer teams from five countries competing against "Team Jade." These strategies contributed to keeping Halo Season 2 among the top 10 most streamed titles on the platform.