As Brand Design Manager at SkyShowtime, I translated the results of many engaging workshops led by the in-house Brand & Marketing teams into a comprehensive visual identity, addressing the rapidly changing demands of the brand’s evolution. Reducing brand elements such as the color palette, logos, and fonts, streamlining voice and tone, defining motion behaviours, and establishing rules for brand consistency were all part of the effort to empower the brand with a bolder approach and straightforward communication in every market after two years post-launch. Working alongside with Blacklist Creative Agency was key to expanding and implementing the rebrand across all touch-points, including print, digital, social, paid, AV, and ECRM.